Varlo Live Chicago Hype Videos
Role
Client
Varlo
Freelance Creative Director
Varlo, a startup triathlon clothing brand startup, needed a series of social videos to promote their upcoming live event in Chicago for members of Team Varlo. These videos would highlight the fun and excitement of the weekend to entice Varlo team members to sign up for the event.
Leading up to the event, the videos were posted to Team Varlo’s Instagram account and also featured in their weekly newsletter in order to gain exposure to members.